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Small Business Website Design - Basic Tips For A Great Business Website
If you're already promoting your business online using a business website, that's cool. If you are just now getting a small business website design, here are some easy (and free) tips to keep in mind that can make your business website a lead generating machine, and a true asset for your business.
Although you have just appointed a website design firm, now is the time to give them the guide they need to build you a great website that will work for a living. If you already have a business website that isn't providing to you leads and contacts every day, there is surely hope. If you take the steps required to turn your existing website around, I can guarantee you that it will become a great addition to your marketing efforts.
K.I.S.S - Keep It Simple, Stupid!
Avoid fancy graphics, animations, wild colors or anything else that distracts from your main business. Studies have revealed that what some website designers regard "beautiful" are only an excuse for the viewer to click away and visit a competitor's website. Don't annoy your visitors.
Provide Relevant and Timely Information
Remember, your visitors look to you to solve an issue. They need information from you prior to they will spend any money with you. If your site has the information they want (and not just items or services for sale), the odds get much better that they will turn from visitors into customers and clients who purchase what you want to offer. This is a component of small business website design.
Collect Their Email Addresses
It's a common fact that the money is in the list! Although a visitor doesn't make a purchase on the initial visit to your website, if you can capture their email address you can keep your business in front of them for months to come by sending brief, relevant and timely emails allowing them know about your offers, sales, etc.
Put Your Best Items "Above The Fold"
This term originated from the newspaper industry. "Above the fold" means what you see when you first pick up a newspaper - without unfolding it. The same is true for your business website - what first appears on the screen after a visitor opens your website.
Basic information such as a business name, what products or services you offer, your store location, time of operation and a phone number are all essential bits of information that MUST appear above the fold.
If your clients have to search for basic information about you and your stuff, chances are good they'll leave quickly.
Put these useful tips to work and you will get a small business website design that will work for you!
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