MLM Genealogy Leads - The Good, The Bad & The Unsightly

MLM genealogy leads can be a helpful tool in setting up your network marketing business, particularly if you're an experienced marketer. But, as with most things, there are both advantages and disadvantages to using them. In this article, we'll look at the issues surrounding MLM genealogy lists.

First, The Good...

I usually consult with networkers that are new to the business. Most of the time, they've been advised by their upline to make a list of friends, loved ones, and acquaintances to approach about their opportunity.

This is not the best way forward.

If you're selling sports cars, the best possible prospect is someone who has purchased a sports car recently... that may or may not include your pals, family, and associates.

Sponsoring someone into your MLM opportunity is no different. Ideally, you want t talk to individuals who have joined a network marketing opportunity lately. These are known as "opportunity buyers," which is exactly what MLM genealogy leads are.

So, if you're thinking about buying MLM genealogy leads, you're on the right track.

The Bad...

Regrettably, it's not always that easy.

MLM genealogy leads are often years old, having been dragged from the back office of companies that are no longer in business. This translates into a lot of bad numbers and people screaming, "John doesn't live here anymore... Stop calling me!"

Additionally, there's a very good chance that the list has been marketed many times. Chances are, your "fresh MLM genealogy lead" has been contacted many times before you ever bought their information.

Another issue is clients. Many companies place both clients and distributors in the same report, and just because someone purchased a product does not mean they'll be considering joining an opportunity. Yet more of your time is wasted.

The Ugly...

Last of all, there's one very important aspect to consider. Every name on the list that you bought it there for one reason and one reason only: they joined, or purchased product from, a MLM.

Not one of them called for their name to be put there, nor did they ask to be solicited by you.

This influences you in two ways:

1) Legally, you need to be careful in how you initiate contact. Since you don't have their permission, and their phone number might be on the do not call list, you can't take advantage of something like voice broadcasting... and you need to be careful with e-mail.

You can call them one by one, but that's not very efficient...

Direct mail is probably most secure, but a few MLM genealogy leads actually include address data. Most incorporate name, phone, and e-mail if you're lucky.

2) It takes more skill to be successful with these leads. If you're going to pick up the phone and call them harsh, you better know precisely what you're going to say and be confident in your delivery.

Otherwise--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, and the ugly on MLM genealogy leads.

You are right to be targeting opportunity buyers, but remember that most MLM genealogy lists are aged, outdated and full of bad data. You need to be careful how you reach out to them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation with care.

MLM Genealogy Leads - The Good, The Bad & The Unsightly
MLM genealogy leads can be a useful tool in building your network marketing business, especially if you're an experienced marketer. But, as with most things, there are both pros and cons to using them. In this article, we'll examine the issues surrounding MLM genealogy lists.

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