Internet Business Opportunity Lead - What They'll Never Let You Know

Business opportunity lead vendors don't always tell you the complete story. They often don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.

Regrettably, these three factors are critical to judging the quality of a business opportunity lead.

First, let's find the source of traffic.

To make this easy, let's take an example from the real-world: billboard advertising.

Everybody been there, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an internet marketing enthusiast like me, the latest training audio on CD,) when out of the blue a sign on the side of the road catches your eye.

Aside from the actual billboard, and the advert placed on it, can you guess the single biggest factor in its overall success? That's right: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advert on the main commuter route leading into the city and you'll produce an entirely different business opportunity lead.

The same is true online. Is your business opportunity lead broker putting their ad on rural country roads (some crappy celebrity gossip site,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)

Second, let's consider the "offer."

What did the advert promise the business opportunity lead? What is their expectation? They responded to the ad for a purpose, and while your broker may be telling you that they're interested in a home business, that's not always the case.

Back when I still purchased leads, I remember buying a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was noticeable to me that none of the leads I purchased were serious about starting an internet business. In reality, they had been responding to an advertisement offering them a chance to get a free computer.

Thus, the offer is critical and can't be ignored. It makes the difference between a business opportunity lead which is willing, even excited, to discuss about your opportunity versus wasted money.

Lastly, knowing how often the business opportunity lead has (and ever will be) sold is important.

The truth is, your typical business opportunity lead is not wanting to whip out their credit card and join an opportunity right away. Rather, they're inquisitive investigating carefully dipping their toe in the water and doing their research.

The point is, it often takes time -- lots of time -- for someone to choose to join a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Recently, I had someone join my team who had been on my email list, receiving periodic emails from me, for over eight months. So, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get bombarded by my competition. No thank you.

So what's the answer?

Honestly, I quit purchasing leads altogether. After wasting literally a large amount buying every kind of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, bringing in your own leads is best. You control the source of traffic, you control the offer (and therefore, the lead's expectation,) and they are yours exclusively to follow-up with until they're willing to join your business opportunity.

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