Article Promotion - Comparing Your Revenue Against The Articles You Publish

Many people use article marketing to promote their websites. Using articles for this purpose can afford proof of your credentials to share knowledge to the broader internet community.

If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.

While article marketing incorporates many factors such that an exact computation of benefits in revenue terms is difficult, we cannot forget the fact that when it comes to profitability of any internet business, we must think in terms of dollars and cents.

Here statistics play a large part in comparing revenue to articles and I would like to propose a way that you can check your article marketing statistics.

Simple maths can help to compare revenue to the quantity of articles we write, even though there are factors peculiar only to a particular author that are not common to any other person.

Over a certain time of, for example, 6 months, a writer of several articles can graph revenue derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the number of articles written, each time keeping the number of article depositories to which the article was sent at the same figure.

For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using only article marketing, and the "x" axis will be the number of articles submitted.

Over the time-span of 6 months, you will have adequate data on the graph to draw a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will show that the income derived is a function of "m" which is the slope of the line, and a constant "c".

The constant "c" is the value at which the straight line intersects the "y" axis and this is the particular part which stems from the individual and is a representation of his skills in article writing, his craft of writing, his command of the language and factors that only the individual possesses.

By studying income obtained against number of articles submitted, keeping other factors unchanged, it will be possible to gauge the quality of the author's writing and form a rough basis to project further profitability to the number of articles scheduled for submission, ignoring other factors such as keyword choice, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".

This is by no means exact; but recording statistics and charts like these is useful in helping the marketer become aware of sudden trend changes, particularly where performance drops.

He can then study what has caused this change and take note of details that may be otherwise missed.

Many use software to track earnings, but most scripts do not incorporate graphical analysis. When the charting is done by hand the internet marketer notices sudden changes or is able to consider what to change to derive more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test the changes.

By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for more analysis, or in marketing terms "testing".

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